Park City is one of the most popular and globally recognized ski towns in the world. The re-brand of Park City resort following the merger with Canyons Resort was no small task. The project included an overhaul of all creative elements including new typography, color palette, and a new logo design that would speak to a diverse audience and prove highly recognizable. 

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The color palette payed homage to the previous brand as well as introduction of fresh new accents to compliment content in a variety of conditions from bluebird days to overcast snow. 

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Brand implementation was extensive and immediate including signage system overhaul, experiential design, apparel design, a global launch campaign as well as ongoing seasonal advertising and marketing, and more.

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Numerous resort sub brands were also created to fit within the new house of brands. 

 

The global launch campaign featured all new creative which entailed photography direction & videography management: model casting, brand partnership management, story boarding, script writing, production contracting & shoot management.